Bring Old-School Back with Lacoste

Lacoste for kids is coming back, 30 years after preppy first blew up in this country. Maybe its the crisp little collar or the cute little crocodile, but there’s something undeniably appealing about a super-preppy little kid.

Lacoste Boy's Long Sleeve Croc Logo Crewneck Sweater

The clean-cut, preppy nature of Lacoste is so 180 degrees different than your standard rough-and-tumble boy. That juxaposition is a little bit hilarious–and you can’t help but want a few more ultra-preppy pieces:Lacoste Boys' Short Sleeve Bold Stripe Pique Polo

Lacoste Kids Carnaby Check Boys Shoes
Can’t you see him popping the collar? We love it. The knit polos are exactly the same as when we were kids, but the sneakers have gotten a little update: a tiny bit hip-hop, and really very cool. So if you’re son is looking to make a statement this summer, tell him all about the alligator back in the day. He won’t be able to resist.

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