Brand Crush: Hoppop

This brand: It’s amazing. This new European company produces modern, slick pieces in colors that will appeal to any kid. (Because it’s not very nice to let your personal design aesthetic rule your kid’s every possession, right? Right.) Here, a few of our favorite Hopop products. First, some bath/care items, below: step stool, $24.99; bath tub, $49.99; potty, $24.99.

Can you believe the doughnut-shaped work of art (above) is a potty?!?! The company also makes a handful of toys, below: bath toys, $9.99; ride-on, $34.99.

In love. And those prices make them even better!

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